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It is also an important strategic move to create a foundational brand for a product with a valuable 30 million user database. Harrington concluded, 'We believe that rebranding to FirstMet will reinvigorate usage in the product and reengage former members, driving revenue growth for the Company.

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For added enticement, FirstMet intends to offer free trials of the product and 'open house' dates, during which new and existing users may experience the benefits of premium features at no cost. SNAP will be coupling the FirstMet launch with a campaign seeking to reengage members of its 30 million user database that have become inactive.

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With the rebranded FirstMet iPhone and Android apps, we have made mobile the focal point for innovation at the Company going forward.' Harrington continues, 'SNAP has been investing for the last several months to elevate our mobile applications to the highest standards in the industry, since the majority of user activity in the dating category has shifted to mobile platforms. Not only will the iPhone and Android apps perform better than the former AYI native apps, but the new underlying technology allows SNAP to make improvements to the apps more frequently and with lower cost. We are excited to unveil FirstMet, which captures the essence of our brand promise: to make it easy for single adults 35 and older to meet more people and lead happier, more fulfilling lives.'įirstMet's iPhone and Android app are both newly rebuilt from the ground up with a more streamlined back-end infrastructure. However, we needed a stronger brand identity to communicate those benefits effectively to new and existing users. SNAP's CEO, Alex Harrington, says, 'AYI has always been a successful dating solution, offering a great way for a community of 30 million singles to meet and explore romantic relationships.

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In addition, FirstMet has now unlocked messaging to matches, making it possible for users to send a first message for free to other users with whom they share mutual interest. FirstMet has enhanced IceBreakers, a feature that was popular on AYI, by adding more ways for users to connect effortlessly with other community members. The new branding and appearance of FirstMet is accompanied by substantive improvements in the application on web and mobile.

Since its inception in 2007, AYI has built a community of over 30 million singles worldwide, and is now rebranding as FirstMet to reflect the Company's vision for making it easier for single adults to meet new people in a friendly, low-pressure environment. ('SNAP' or the 'Company') ( OTCQB: STVI) today announced a rebranding of AYI, the Company's flagship dating platform and one of the first dating apps to integrate with Facebook. NEW YORK, NY-(Marketwired - Mar 7, 2016) - Snap Interactive, Inc.